Clever Use of YouTube "Skip Ad"

This is one smart way to make the most of people's desire to skip an ad.

I couldn't comment how effective this is for Shopify - if and how many people really click on it, and if they do, whether they are interested or not (given that the ad has no mention of Shopify in its first 4 seconds ).

But I know that in terms of curiousness, I did click. And this example is way more kinder than the ad that threatened to kill a puppy if you don't watch it until the end.

Skip Procrastination, Go Click!

Skip Procrastination, Go Click!