E-commerce is a burgeoning industry worldwide. It is also the fastest growing industry in retail - accounting for close to 8% of all retail sales worldwide. So, why is grocery e-commerce lagging despite massive investments?Read More
A couple of weeks ago, my smoker boyfriend and I ( I quit 8 months ago) were approached at Romanian Design Week by a sleek young lady promoter (cigarette brands always have the most beautiful and the smartest promoters) suggesting we try the newly launched glo iFuse - a hybrid type of cigarette, that releases nicotine without burning and eliminating that nasty smoke.Read More
There is this big myth still lurking around among marketers - that loyalty is something real, worth striving for and worth investing in. Yet, consumers are as promiscuous as they get.Read More
I am a big fan of decision-making sciences (that’s a more palatable word for marketers for behavioral economics & cognitive sciences). Ever since reading Thinking Fast & Slow by now famous Daniel Kahneman, I found that our irrationalities, heuristics and System 1 - are probably the most important piece of marketing knowledge since the USP in 1940s.
So, I will try to take the most common heuristics and list how marketers can make the most of them - in order to match marketing 2.0 to our being a human 1.0. My intention is to update the list with applications, so if you spot any instance of this heuristic being applied to marketing, please drop me a note in the comments below.Read More